With the continuous advancement of technology, AMD, a globally renowned semiconductor company, is always seeking innovation and breakthroughs. Recently, AMD revealed a significant brand strategy adjustment, planning to change the brand name of its Ryzen CPU to better adapt to the needs of future computing.
On May 27, 2024, AMD intends to innovate the naming convention of the next-generation Zen 5 mobile processors. Leaks suggest that AMD will adopt the new name "Ryzen AI," followed by the number 300. This change is not just a simple brand name update but also a bold prediction and layout by AMD for the future computing trend.
In terms of naming strategy, AMD seems to have been inspired by its competitor Intel. The adjustments made by Intel on the Core Ultra Meteor Lake processors have clearly influenced AMD's decision. AMD's naming adjustment may particularly emphasize the Neural Processing Unit (NPU) equipped on the chip, a key component essential for Microsoft's newly launched Copilot+ AI PC.
Although leaked data from ASUS shows that the first Ryzen AI processor may choose the number 100, according to the analysis by Golden Pig, AMD decided to skip numbers 100 and 200 and directly adopt 300. This is not only to avoid naming conflicts with Intel's next-generation Lunar Lake/Arrow Lake but also likely an attempt by AMD to surpass Intel in brand naming, demonstrating its ambition and leading position in the field of AI.
It is not new for AMD to keep consistent with Intel in chipset naming, but the introduction of "Ryzen AI" marks a new strategy by AMD in the field of AI. AMD plans to comprehensively transform the entire Ryzen mobile product line and adopt the new "Ryzen AI" naming for all chips equipped with XDNA NPU. This will cover Ryzen architectures with NPU, such as Strix Point, Strix Halo, and other products.
With the rapid development of AI technology, AMD's move will undoubtedly enhance its competitiveness in the high-performance computing market. Through the "Ryzen AI" brand, AMD not only shows its emphasis on AI technology but also brings more expectations to consumers. As the newly named processors hit the market one after another, we have reason to believe that AMD will continue to lead innovation in the semiconductor field and promote the development of the entire industry.
Recommended IC Models
To conclude, briefly introduce a few integrated circuits (ICs) that have been popular recently.
● XTR111AIDGQR is a power monitoring chip produced by TI. It is a precision voltage-to-current converter designed for standard 0mA-20mA or 4mA-20mA analog signals, mainly used in industrial automation, battery management systems, motor control and power management.
● TLV320AIC23BIPWR is an audio codec chip produced by TI, designed for high-quality audio applications, widely used in portable audio devices such as smartphones, MP3 players, digital recorders, etc., to provide high-quality audio recording and playback capabilities.
● LPC2103FBD48 is a microcontroller manufactured by NXP Semiconductors that is used in industrial control, consumer electronics, medical devices and more, especially in embedded systems that require high performance processing power and rich interfaces.
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